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Category: Marketing

Market research, a decisive growth component for sustainable development
Business Opportunities Exclusive Interviews Marketing

Market research, a decisive growth component for sustainable development

January 31, 2023January 30, 2023

By Amanda Ellen Nicola Jojo WE are living in an age of volatility as such reliable and accurate information is relevant when it comes to

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Building the perfect team
Exclusive Marketing Opinion & Analysis

Building the perfect team

August 2, 2022August 1, 2022

By Innocent Mushamba INVESTING in a perfect marketing team is one of the smart moves that smoothens the growth stage and it lays a foundation

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How much should I charge for social media marketing?
Digitalization Exclusive Marketing Opinion & Analysis

How much should I charge for social media marketing?

June 27, 2022June 20, 2022

By Innocent Mushamba IN the wake of the digital age, social media marketing is a commanding way for various businesses to reach prospects and customers.

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Turning setbacks into comebacks…a network marketer’s journey to financial freedom
Exclusive Female entrepreneur Marketing Networking

Turning setbacks into comebacks…a network marketer’s journey to financial freedom

May 23, 2022May 13, 2022

By Amanda-Ellen Jojo FINANCIAL freedom through network marketing is within nearly everyone’s grasp. According to a paper by Academic Journals (2017), network marketing has recorded

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Changing your game in WhatsApp Marketing
Exclusive Marketing Technology

Changing your game in WhatsApp Marketing

February 23, 2022February 23, 2022

By Rohi Mhere Instead of selling do the reverse psychology, educate people about your product or about your area of Trade. Nowadays you notice that

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Dealing with Gatekeepers when pushing for a Sale
Business Exclusive Marketing

Dealing with Gatekeepers when pushing for a Sale

February 11, 2022February 11, 2022

By Robert Gonye IF you are in sales, chances are you have encountered plenty of situations in which you are trying to reach a Chief

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What is your main marketing message?
Exclusive Marketing

What is your main marketing message?

November 29, 2021

By Robert Gonye As a Business owner and marketer, you know how important it is to have a marketing strategy. You also know how important

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Understanding the Keys to Sales Prospecting
Marketing Exclusive

Understanding the Keys to Sales Prospecting

September 8, 2021September 8, 2021

By Robert Gonye IN sales, one of the fundamental skills to win new business is the ability for your sales team to understand and master

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How to Deal with A Difficult Customer in Business
Marketing Exclusive Leadership & Management

How to Deal with A Difficult Customer in Business

August 30, 2021August 30, 2021

By Robert Gonye BEING a topical issue, handling a difficult customer will always be experienced in the business line of work. Some of the most

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Advertising is an expense, right? Wrong!
Marketing Exclusive

Advertising is an expense, right? Wrong!

August 12, 2021August 12, 2021

By Stanford Chabayanzara THERE seem to be an understanding of what advertising is, but I feel a dark cloud still hover on its profitability because

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  • Isaac Mandisodza: Setting new benchmarks in the construction sector with his expertise February 2, 2023
  • George ‘Billionaire’ Munengwa: Rockets to prominence through exploring, hustling and experience February 1, 2023
  • How startups raise capital in Zimbabwe January 31, 2023
  • Innovative emerging business models for your revenue growth January 31, 2023
  • Market research, a decisive growth component for sustainable development January 31, 2023
  • Looking in the Future: The 4IR to eliminate trade barriers at African borders and beyond January 30, 2023
  • E-commerce a pertinent facet of entrepreneurship January 27, 2023
  • AfCFTA: A Game-changer for Zimbabwean Female Entrepreneurs November 29, 2022

Public Notice

Recent Posts

Isaac Mandisodza
Entrepreneurship Exclusive Interviews

Isaac Mandisodza: Setting new benchmarks in the construction sector with his expertise

February 2, 2023January 27, 2023
Entrepreneurship Exclusive Interviews

George ‘Billionaire’ Munengwa: Rockets to prominence through exploring, hustling and experience

February 1, 2023January 27, 2023
Investment & Finance Opinion & Analysis

Innovative emerging business models for your revenue growth

January 31, 2023January 27, 2023

Statutory Requirements

Business Exclusive Statutory Requirements

Intellectual Property concerns and E-Commerce

January 18, 2022January 18, 2022
By Rumbidzai Mugwagwa IN a world where the internet is borderless, the liability of e-commerce…
Statutory Requirements Exclusive

Reasons Why Trade Secrets are increasingly important in SME’s

September 1, 2021September 1, 2021
By Rutendo VP Mugadza-Mugwagwa ANYTHING that gives you a competitive advantage that you would not…
Statutory Requirements Exclusive Starting Up

The Importance of Realigning your IP Strategy: Looking at The Relevance of Trademarks and Copyright Registration for Businesses

July 1, 2021July 1, 2021
By Rutendo Mugadza-Mugwagwa THE more the corona virus spreads across borders, the more businesses are…

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