By Robert Gonye ONCE upon a time, there was a notion that social media was unnecessary for selling; it was a novelty and not a staple. At the time, some believed that key enterprise-level decision-makers could not be reached on social platforms. Now, however, social media is a necessity to
By Rohi Mhere Instead of selling do the reverse psychology, educate people about your product or about your area of Trade. Nowadays you notice that most WhatsApp groups are full of business people who are advertising to each other without any trace of the consumer in those groups. Besides calling
By Robert Gonye IF you are in sales, chances are you have encountered plenty of situations in which you are trying to reach a Chief Executive Officer or C-level executive to pitch your product or service only to be stopped by a gatekeeper. Gatekeepers who are typically executive assistants, receptionists,
By Robert Gonye As a Business owner and marketer, you know how important it is to have a marketing strategy. You also know how important it is for your strategy to align with your audiences’ needs and interests, and the required approach for each channel you use, whether it’s social
By Robert Gonye IN sales, one of the fundamental skills to win new business is the ability for your sales team to understand and master sales prospecting. Recently conducted a webinar for a client on sales prospecting. Leading up to the webinar, I asked what questions the client had in regards
By Robert Gonye BEING a topical issue, handling a difficult customer will always be experienced in the business line of work. Some of the most common signs you encounter which show that a customer is getting frustrated include crossed arms, heavy sighs and short replies. Worse, these physical signs show
By Stanford Chabayanzara THERE seem to be an understanding of what advertising is, but I feel a dark cloud still hover on its profitability because it is always viewed by the majority as an expense to their businesses. In my view those saying advertising is an expense or those saying
By Tamuka James Chinzvende ONE day scrolling through Facebook, something caught my attention; it was a post in a group by a customer from one of our largest companies. The customer was complaining about the bad service she had received from the company on the service they were aggressively advertising.
By Stanford Chabayanzara To be stagnant in a global economy which is fast growing means to fall behind. What we all seek is growth in one way or another whether at personal or business levels. In the business world, growth should always be at the top of mind of every
By Robert Gonye “IF you are willing to go where your colleagues are not, you will get the deals they won’t get.” With nearly all of the country’s population now active on social media, social selling is more relevant than ever. Sales leaders who’d rather be ahead of the curve than