By Amanda-Ellen Jojo
THE past few years have seen an increase in entrepreneurial opportunities available to women who are looking to lead and succeed in their own businesses. Whilst this does not suggest a level playing field, within the world of business, there is more room than ever for women spanning all vocational backgrounds and educational levels.
Worth noting, is the story of Sylvia Sanyanga of who is on a drive to create generational wealth through her business conglomerate Ingia Ushibe trading as Kutenda Creations.
She found balance in the entrepreneurial world after she pushed the stereotypical narrative of being content with a full-time job and one income stream as well as breaking barriers and finding balance.
This was set in motion by her life mantra which is inspired by the Bible verse Philippians 4 vs 13; “I can do all things through Christ who strengthens me.”
“I decided to break that and started with one business and grew to where I am today. I have done this by establishing a business conglomerate to create multiple streams of income, creating generational wealth while holding down a full-time job and being a devoted wife and mother, and serving all other relationships important to me,” she told The Entrepreneurial Magazine.
Through capacitating, training and standardising operating procedures, she set up and invested in a great team that understands the vision and runs with it.
“My story dates back to my high school years where I studied Food and Nutrition. I give credit to my form 1 teacher, Mrs Muzhizhizhi at St. David’s Girls High Bonda for nurturing the passion then and she continues to be a dear mentor today” she said.
Following her training under the American Hotel and Lodging Association, as a Hotelier, she worked in various hotels before joining the diplomatic community as a Public Affairs coordinator.
“Drawing on the vast experience gained in the industry and the lessons learnt, I set up the first enterprise focusing on catering and decor service delivery (Ingia Ushibe now trading as Kutenda Creations) and it has grown from just catering to food production and creating a huge footprint in CSR initiatives under the holding company,” she added.
Ingia Ushibe (Private) Limited was registered in 2013, though the business idea had been in existence and operation 2008. Ingia Ushibe has three pillars under it and the Strategic Business Units or enterprises fall into these three categorical pillars; Education, Health, and Hospitality.
The business’ establishment was birthed from a combination of her passion for quality, nutritious and organic food, identified gaps in the industry and the drive to embark on a journey to creating generational wealth.
Under the holding company Ingia Ushibe, the Strategic Business Units or enterprises provide the following products: school supplies, instaMash (mashed potatoes in powder form), hot meals for school children served at their school daily, catering and decor services, inclusive Early Childhood Education as well as information, counselling and medical support through all phases of treatment to children with Fanconi’s Anaemia (FA) and other cancer-related illnesses and their caregivers.
The organisation has a competitive advantage because it continues to pursue excellence in every aspect of the business such as service delivery and product quality. It is also anchored on the key value of integrity
It is her vision to be leading key industry players across all Ingia Ushibe Business Units, providing products and services of the highest possible quality and maximising shareholders’ value while ensuring CSR initiatives directly address stakeholders’ challenges.
Her late mother, was the reflection of who she wanted to be; hardworking, selfless and she shaped the person she is today.
“Her faith and the amazing relationship she had with God is a huge source of my inspiration and has moulded my values which speak to the person I am today.
“Another biggest inspiration of mine through my journey is Michelle Obama, she inspires me to continuously strive to be the best version of myself and become more. Oprah Winfrey broke the glass ceiling, showing that women’s role and place in community, business and the world has evolved.
“Women have a voice to change the world and Oprah is a constant inspiration that dreams can come true. If you speak up and show up you will be seen and heard,” she added.
The mother of three revealed that her husband and children have been part of her success story.
ADVICE TO WOMEN LOOKING TO START-UP: They must identify and research on what they would like to do, have a proper vision board and a strategic plan in place, and START! Find mentors who are in the same field and learn from them so you do not make the same mistakes, you would be better positioned to avoid them.
Milestones – Awards and recognition:
Services Sector Award – Zimbabwe National Chamber of Commerce Women in Enterprise Conference and Awards Zimbabwe 2021
Outstanding Community Pillar Award – Community News Awards (ZCN) virtual Zimbabwe 2020
The Boldness Award – Zimbabwean Women Do Dubai Conference Dubai 2020
Best Community Leader – C.Hub CA Awards UK 2019
Best Event Organiser (nomination) – C.Hub CA Awards UK 2019
HER KEY TAKEAWAYS ON IWD 2022 CAMPAIGN THEME: As a woman you are enough, you have a gift and a life purpose that will transform generations if you value and know your worth. Gone are the days of gendered roles when our place was in a kitchen, today you can be that and so much more, the world is waiting for you. Arise and be counted in, take up space and sit at the head of that boardroom table!
BASED on the nominations done by its audience,The Top Ten Favorite Female Entrepreneurs 2022 is a compilation of dynamic women entrepreneurs who have succeeded in breaking bias in their different industrial sectors and this in line with the International Women’s Day campaign theme #BreakTheBias.