By Amanda-Ellen Jojo
IN the quest of maintaining their natural hair, African women encounter many challenges and Apronalise Chionehwa is a budding entrepreneur who found fulfilment through her craft of manufacturing a range of hair products that cleanse and treat hair gently.
Established in 2020, Mukunda Hair Solutions Brand helps women deal with problems such as hair loss, dandruff, itchy scalp, stunted hair growth among other problems.
Initially, her dream was to become a lawyer but her life took an alternative route when she finished high school and failed to proceed to university because of lack of funding.
“After I finished high school in 2018, I couldn’t go to university due to financial reasons and that’s when the idea of solving hair problems came into the picture. My mum is a hairdresser and I am a hairdresser too but I decided to focus on hair treatment since we never get that in hair salons. That’s how Mukunda hair solutions was born,” she said.
Starting a business at 20 was not easy because she was still stuck in between childhood and adulthood at the same time she grew up in Marondera where she did not get as much exposure as she needed to run a business.
“I had left Marondera in 2019 and when I started the business in 2020 I was now staying in the busy city of Harare. I didn’t know much about the city and Covid-19 had just got into Zimbabwe yet I had to move around delivering my hair products because I didn’t have a shop in town,” she revealed.
With very little capital, her business started online and she utilised social media platforms to share hair tips as well as to market her products. In the embryonic stages of her business she had movement challenges because of lockdown restrictions.
“We share daily hair tips and home remedies on our social media platforms that have helped a lot of women to grow and maintain their natural hair.”
In terms of business, Ruby Lynn has always been is her source of inspiration and when it comes to her personal life she is motivated by Viola Davis the American actress.
Mukunda Hair Solutions Brand fills a unique niche in the beauty space, they offer special herbal scalp and hair treatment services for problems like alopecia, hair line loss, dry hair and other common hair problems.
“We also distribute products from various trusted brands across Africa for example Royal Chic from South Africa and Firstclass from Nigeria.
“On top of that, we are producing \four products so far made from local herbs, we have Feso hair shampoo for those with weak hair, Aloevera shampoo, two different hair conditioners and we are working on producing more products to help solve all the hair problems for both men and women,” she added.
Mukunda Hair solutions is customer-orientated because it offers direct services to their customers and they always follow up on their progress which creates brilliant relations with their clients.
Because they do not operate with the normal distribution chain, consistent customer experience is guaranteed because they also tender free hair tips and continue doing researches on behalf of their clients which has helped them maintain brand loyalty.
It is the hair maintenance enthusiast to be recognised an international brand as well as to rekindle pride in natural beauty since most women are no longer confident in their own hair in this modern day because of weaves and wigs made from white people’s hair.
“As a brand that is less than 2 years old, our biggest milestone has been getting customers from as far as Australia, Cyprus and the United Kingdom,” she revealed.
ADVICE TO WOMEN LOOKING TO START-UP: There is never a perfect time to start, so starting now will save you from the regret of not starting earlier that is if you ever decide to start. So now is the time.
HER KEY TAKEAWAYS ON IWD 2022 CAMPAIGN THEME: I believe women have to break a lot of rules and boundaries to make it in life and this year’s theme of breaking the bias tells a relatable story to every woman who has had to jump hurdles to get to where she is today and it helps those who were still trying to find the courage of starting something to realise that these glass ceilings can actually be broken!
BASED on the nominations done by its audience,The Top Ten Favorite Female Entrepreneurs 2022 is a compilation of dynamic women entrepreneurs who have succeeded in breaking bias in their different industrial sectors and this in line with the International Women’s Day campaign theme #BreakTheBias.