Marketing

Social selling skills that work

By Robert Gonye ONCE upon a time, there was a notion that social media was unnecessary for selling; it was…

3 years ago

Changing your game in WhatsApp Marketing

By Rohi Mhere Instead of selling do the reverse psychology, educate people about your product or about your area of…

3 years ago

Dealing with Gatekeepers when pushing for a Sale

By Robert Gonye IF you are in sales, chances are you have encountered plenty of situations in which you are…

3 years ago

What is your main marketing message?

By Robert Gonye As a Business owner and marketer, you know how important it is to have a marketing strategy.…

3 years ago

Understanding the Keys to Sales Prospecting

By Robert Gonye IN sales, one of the fundamental skills to win new business is the ability for your sales…

3 years ago

How to Deal with A Difficult Customer in Business

By Robert Gonye BEING a topical issue, handling a difficult customer will always be experienced in the business line of…

3 years ago

Advertising is an expense, right? Wrong!

By Stanford Chabayanzara THERE seem to be an understanding of what advertising is, but I feel a dark cloud still…

3 years ago

Sales and Marketing Alignment: Where Zimbabwean Businesses are Getting it Wrong

By Tamuka James Chinzvende ONE day scrolling through Facebook, something caught my attention; it was a post in a group…

3 years ago

Scaling Your Business: The “Customer Experience Growth Path” Perspective

By Stanford Chabayanzara To be stagnant in a global economy which is fast growing means to fall behind. What we…

4 years ago

Take Authority in Social Selling

By Robert Gonye “IF you are willing to go where your colleagues are not, you will get the deals they…

4 years ago