IYWD empowers women entrepreneurs to reshape the economic narrative

By Amanda Ellen Nicola Jojo

ACHIEVING gender equality and the economic empowerment of women is both a moral and social imperative—and it’s also good business. In this regard, women-owned businesses are essential to economic stability and recovery. Female entrepreneurship has proven to be one of the most powerful ways to drive economic growth.

It is well-documented that women are making history as primary breadwinners. Evidence indicates that micro, small, and medium enterprises (SMEs) in Zimbabwe employ 76 percent of the working population, with 57 percent of these being women, according to a 2021 MSME survey.

When these factors are combined, supporting small businesses owned by women from all socioeconomic groups means supporting companies that contribute to local economies and provide good jobs. However, women entrepreneurs often encounter barriers such as limited access to capital, markets, and business networks, as well as cultural and social biases.

Against this backdrop, the Institute of Young Women Development (IYWD), established in 2009, plays a vital role in addressing these challenges. With a mission to mobilize and strengthen the voices of young women, IYWD has implemented innovative programs that connect aspiring entrepreneurs with experienced business leaders.

One such initiative recently paired participants from their Women’s Business Bootcamp with a decorated female entrepreneur, providing invaluable hands-on training and mentorship. Twenty young women participated, enhancing their skills in business development and management. They were introduced to industry leaders who shared prized insights and offered ongoing support. Among these leaders is the leading-edge serial entrepreneur Dr. Divine Ndlukula.

Dr. Ndlukula facilitated the Women in Business and Skillfare Meeting, where she selected two young women, Sheila Chipamuriwo and Rumbidzai Mazarura, for apprenticeship opportunities within her companies. In an interview with The Entrepreneurial Magazine, Sheila Chipamuriwo expressed that Dr. Ndlukula is a formidable presence, highlighting the important acumens she is gaining from her apprenticeship.

She said, “With Dr. Ndlukula’s establishment, I met individuals who are dedicated to their jobs—people who not only work but also respect each other as a family. Dr. Ndlukula collaborates with the Zvikomborero family; there are no workers on the farm, only a team. She has invested so much in the education of the team. Even though some did not receive formal education, they possess knowledge and great expertise in their respective sections or departments. The goat section is solely run and managed by women, which demonstrates her dedication to women’s emancipation and empowerment.”

Having worked closely with each section, she found the same dedication and professionalism throughout. She is looking forward to restarting her piggery project because she studied it and found it to be a profitable venture that can allow her to raise enough money to expand or even specialize in piggery. She has already started discussions with the manager and the supervisor on how to proceed. Her involvement will not end with the apprenticeship; it will include the implementation of what she learned and observed. Her relationship with Zvikomborero is progressing, as she has been promised assistance throughout her implementation.

She has a long way to go, and she is grateful for the support and training. “Dr. Ndlukula has a successful aura that rubs off on everyone around her. I am so blessed to have met her, powered by IYWD. I am forever grateful to IYWD; this mentorship will go a long way in my life,” she expressed.

Speaking on the sidelines of the Women’s Business Bootcamp Peer-to-Peer stocktake held in the capital in August, Biz Innovator Entrepreneurship Trainer, Tinotenda Chihera discussed several strategies for overcoming common challenges faced by new entrepreneurs.

She said, “When it comes to common challenges faced by entrepreneurs, the first thing you need to look at is your context and the trends—what other business leaders in your community or context are doing. Try as much as you can to think outside the box and see how best you can tailor your solutions to the problems you face.”

“Additionally, it’s important for entrepreneurs to be knowledge-seeking individuals. Take time to educate yourself, read, listen to your clients, and network with other entrepreneurs, especially those who are doing well in the sector. They can be excellent mentors to help you overcome the various challenges you face as an entrepreneur.”

She underscored the importance of networks for entrepreneurs, advocating for a mindset of mutual exchange rather than merely taking from others. She encouraged attending business events, seminars, and engaging with podcasts to foster relationships. Additionally, she recommended seeking fellowships, exchange programs, and volunteering opportunities to enhance networks. In order to build profound professional connections, she encouraged entrepreneurs to participate in organizations like golf clubs or Toastmasters.

The Entrepreneurial Magazine caught up with, Mungwani Charity, the cultural heritage food entrepreneur and founder of Tandiwamod Investments t/a Triple T Kitchen. As the founder of the Combined Gokwe Residents and Ratepayers Association (CGRARPA) and a former Deputy Mayor of Gokwe, mentorship has played a crucial role in her journey, helping her navigate the unique challenges that women face in business. It provides guidance, support, and access to vital networks. Through the Woman Business Bootcamp program, she was able to scale her business, which specializes in traditional cooking.

“Women face unique challenges in the business landscape, and having a mentor can navigate these obstacles. Mentors can, offer advice on strategic decision-making and help build confidence in leadership roles, which empowers women to take bold steps in their careers. 

It also fosters connections with professionals and potential investors, enhancing opportunities for collaboration and funding.”

At Triple T Kitchen, Mungwani embodies the power of mentorship philosophy by creating a nurturing environment where culinary traditions thrive, promoting both personal growth and community connection.

She is of the view that traditional food should be authentic, delicious, and meaningful.

“The restaurant is dedicated to using only the freshest ingredients, sourced locally whenever possible, and employing traditional cooking methods to ensure the integrity of the dishes.”

Her goal is to create a warm and welcoming atmosphere where customers can connect with the culture and community.

Mungwani understands that the quality of ingredients is essential for the flavor and authenticity of the dishes. That’s why she prioritizes sourcing from local farmers and suppliers, choosing seasonal and sustainable options whenever possible

“The chefs at Triple T Kitchen are trained in traditional cooking techniques, from wood-fired oven cooking to clay pot cooking. I believe that these methods are essential for preserving the flavors and authenticity of the dishes.”