By Rohi Mhere HAVE you ever wondered what Branding really is, I get the question “what is Branding” more often…
By Rohi Mhere IDENTITY is preserved in names and it is amazing how crucial a name can be. Names are…
By Staff Reporter COST cutter car rental was founded in 2013 by Simbarashe Hunde with the view of providing the…
By Rohi Mhere IN the cultural approach, the brand is analysed as a “cultural artefact moving through history” (Holt 2004,…
History has it that some of the greatest brands were built in the midst of a crisis. Entrepreneurs by nature…
By Innocent Mushamba LET’S imagine you’ve been called in for an interview to become the Marketing Manager of the largest…