By Rohi Mhere BRAND story telling has always been part of the Brand’s mechanism, you cannot separate story telling from the brand because they drive
Category: Branding
Brand strategy
By Rohi Mhere THE word “strategy” is often used in different approaches be it in economics, politics amongst others. All these are different approaches to the
The art of branding
By Rohi Mhere HAVE you ever wondered what Branding really is, I get the question “what is Branding” more often than normal from my clients,
Why you should embrace the African name in naming your business
By Rohi Mhere IDENTITY is preserved in names and it is amazing how crucial a name can be. Names are used to define who we
Cost Cutter Car Rental, traveling at your own convenience
By Staff Reporter COST cutter car rental was founded in 2013 by Simbarashe Hunde with the view of providing the Zimbabwean market with affordable, reliable
The key to build a brand that people can relate to
By Rohi Mhere IN the cultural approach, the brand is analysed as a “cultural artefact moving through history” (Holt 2004, p. 215) and is as
Building Brands in the Midst of the Pandemic
History has it that some of the greatest brands were built in the midst of a crisis. Entrepreneurs by nature are problem solvers, problems emanate
What is Digital Marketing?
By Innocent Mushamba LET’S imagine you’ve been called in for an interview to become the Marketing Manager of the largest corporation in Zimbabwe. It has
