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Category: Branding

Brand story telling
Branding Exclusive Opinion & Analysis

Brand story telling

September 28, 2022September 21, 2022

By Rohi Mhere BRAND story telling has always been part of the Brand’s mechanism, you cannot separate story telling from the brand because they drive

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Brand strategy
Branding Business Exclusive Opinion & Analysis

Brand strategy

June 23, 2022June 20, 2022

By Rohi Mhere THE word “strategy” is often used in different approaches be it in economics, politics amongst others. All these are different approaches to the

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The art of branding
Branding Exclusive Opinion & Analysis

The art of branding

April 24, 2022April 24, 2022

By Rohi Mhere HAVE you ever wondered what Branding really is, I get the question “what is Branding” more often than normal from my clients,

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Why you should embrace the African name in naming your business
Exclusive Branding Business

Why you should embrace the African name in naming your business

February 11, 2022February 11, 2022

By Rohi Mhere IDENTITY is preserved in names and it is amazing how crucial a name can be. Names are used to define who we

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Cost Cutter Car Rental, traveling at your own convenience
Exclusive Branding Profiles

Cost Cutter Car Rental, traveling at your own convenience

January 31, 2022January 31, 2022

By Staff Reporter COST cutter car rental was founded in 2013 by Simbarashe Hunde with the view of providing the Zimbabwean market with affordable, reliable

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The key to build a brand that people can relate to
Branding Business Exclusive

The key to build a brand that people can relate to

January 20, 2022January 20, 2022

By Rohi Mhere IN the cultural approach, the brand is analysed as a “cultural artefact moving through history” (Holt 2004, p. 215) and is as

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Building Brands in the Midst of the Pandemic
Branding Exclusive Starting Up

Building Brands in the Midst of the Pandemic

December 6, 2021December 6, 2021

History has it that some of the greatest brands were built in the midst of a crisis. Entrepreneurs by nature are problem solvers, problems emanate

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What is Digital Marketing?
Marketing Branding Digitalization Exclusive

What is Digital Marketing?

January 7, 2021January 28, 2021

By Innocent Mushamba LET’S imagine you’ve been called in for an interview to become the Marketing Manager of the largest corporation in Zimbabwe. It has

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Latest News

  • E-commerce a pertinent facet of entrepreneurship January 27, 2023
  • AfCFTA: A Game-changer for Zimbabwean Female Entrepreneurs November 29, 2022
  • Achieve sustainable business results through appreciative leadership November 28, 2022
  • Paula Marowa, a passionate entrepreneur building a bespoke leather goods brand November 25, 2022
  • Exhibiting purpose through sheer willpower coupled with enthusiasm: William Ponela November 24, 2022
  • Trash to treasure: The fashion entrepreneur utilizing recycling and upcycling November 23, 2022
  • The Value of Mentorship November 22, 2022
  • Global Africa Business Initiative: An opportunity to Zimbabwe investment efforts November 21, 2022

Public Notice

Recent Posts

Entrepreneurship Exclusive Opinion & Analysis

E-commerce a pertinent facet of entrepreneurship

January 27, 2023January 27, 2023
Exclusive Opinion & Analysis

AfCFTA: A Game-changer for Zimbabwean Female Entrepreneurs

November 29, 2022October 31, 2022
Exclusive Opinion & Analysis

Achieve sustainable business results through appreciative leadership

November 28, 2022October 31, 2022

Statutory Requirements

Business Exclusive Statutory Requirements

Intellectual Property concerns and E-Commerce

January 18, 2022January 18, 2022
By Rumbidzai Mugwagwa IN a world where the internet is borderless, the liability of e-commerce…
Statutory Requirements Exclusive

Reasons Why Trade Secrets are increasingly important in SME’s

September 1, 2021September 1, 2021
By Rutendo VP Mugadza-Mugwagwa ANYTHING that gives you a competitive advantage that you would not…
Statutory Requirements Exclusive Starting Up

The Importance of Realigning your IP Strategy: Looking at The Relevance of Trademarks and Copyright Registration for Businesses

July 1, 2021July 1, 2021
By Rutendo Mugadza-Mugwagwa THE more the corona virus spreads across borders, the more businesses are…

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