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Category: Branding

The art of branding
Branding Exclusive Opinion & Analysis

The art of branding

April 24, 2022April 24, 2022
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6 min read

By Rohi Mhere HAVE you ever wondered what Branding really is, I get the question “what is Branding” more often than normal from my clients,

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Why you should embrace the African name in naming your business
Exclusive Branding Business

Why you should embrace the African name in naming your business

February 11, 2022February 11, 2022
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6 min read

By Rohi Mhere IDENTITY is preserved in names and it is amazing how crucial a name can be. Names are used to define who we

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Cost Cutter Car Rental, traveling at your own convenience
Exclusive Branding Profiles

Cost Cutter Car Rental, traveling at your own convenience

January 31, 2022January 31, 2022
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4 min read

By Staff Reporter COST cutter car rental was founded in 2013 by Simbarashe Hunde with the view of providing the Zimbabwean market with affordable, reliable

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The key to build a brand that people can relate to
Branding Business Exclusive

The key to build a brand that people can relate to

January 20, 2022January 20, 2022
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5 min read

By Rohi Mhere IN the cultural approach, the brand is analysed as a “cultural artefact moving through history” (Holt 2004, p. 215) and is as

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Building Brands in the Midst of the Pandemic
Branding Exclusive Starting Up

Building Brands in the Midst of the Pandemic

December 6, 2021December 6, 2021
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7 min read

History has it that some of the greatest brands were built in the midst of a crisis. Entrepreneurs by nature are problem solvers, problems emanate

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What is Digital Marketing?
Marketing Branding Digitalization Exclusive

What is Digital Marketing?

January 7, 2021January 28, 2021
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4 min read

By Innocent Mushamba LET’S imagine you’ve been called in for an interview to become the Marketing Manager of the largest corporation in Zimbabwe. It has

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  • Visionary leadership is all about harnessing the potential of your team May 19, 2022
  • The importance of intellectual property rights in the fintech world May 18, 2022
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  • Entrepreneurial luminary doubling as a history maker…Shacky Timburwa on the pinnacle of greatness May 16, 2022
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Recent Posts

Real estate business
Economic updates Exclusive

Investing in real estate business with a limited budget

May 20, 2022May 13, 2022
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5 min read
Visionary leadership
Exclusive Human resources Leadership & Management Opinion & Analysis

Visionary leadership is all about harnessing the potential of your team

May 19, 2022May 13, 2022
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3 min read
Business Exclusive Legal advisory

The importance of intellectual property rights in the fintech world

May 18, 2022May 13, 2022
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6 min read