By Trust Nhokovedzo AS a marketing consultant, I have observed that many entrepreneurs are not aware of the responsibilities required to make a business successful.
Category: Strategies
Why does strategy fail?
By Michael Ncube STRATEGY failure is a phenomenon whereby an organisation’s desired plans and goals and objectives fail to be achieved as per set plan.
Appreciative inquiry as a strategic planning tool
By Paul Nyausaru APPRECIATIVE Inquiry (AI) was pioneered in the 1980s by David Cooperrider and Suresh Srivastva at the Weatherhead School of Management at Case
Sales mistakes which lead to poor performance
By Robert Gonye IN this competitive dynamic business world, it is important for companies to identify and rectify mistakes associated with sales. This article is
Building in Public
By Simba Mswaka START-UPS are generally afraid of having their ideas stolen and some of them keep things as close to their chest as possible
The value of the pitch deck
By Simba Mswaka THERE was once a time when all you had to do was come up with a business plan and that would potentially
Turn your passion into profit
By Howie Jones Chances are, your full-time job is not your actual passion. Of course, you will do something tolerable to pay the bills, but
Sales affirmations every team needs…
By Robert Gonye SELF-affirmation can positively impact one’s thoughts and actions both in business and in their personal life. To be motivated and have a
Entrepreneurship in the 21st century
By Abigirl Phiri Entrepreneurship is a calculated risk especially for those who dive in whole heartedly, taking it up as a fulltime job. Calculated risk
Team Selling Dynamics which Drive Revenue
By Robert Gonye Who Should Be A Part of the Team? IT’S a given; the revenue centre of a business is a part of a
