Branding

Brand strategy

By Rohi Mhere THE word “strategy” is often used in different approaches be it in economics, politics amongst others. All these are different approaches to the

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The art of branding

By Rohi Mhere HAVE you ever wondered what Branding really is, I get the question “what is Branding” more often than normal from my clients,

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Why you should embrace the African name in naming your business

By Rohi Mhere IDENTITY is preserved in names and it is amazing how crucial a name can be. Names are used to define who we

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Cost Cutter Car Rental, traveling at your own convenience

By Staff Reporter COST cutter car rental was founded in 2013 by Simbarashe Hunde with the view of providing the Zimbabwean market with affordable, reliable

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The key to build a brand that people can relate to

By Rohi Mhere IN the cultural approach, the brand is analysed as a “cultural artefact moving through history” (Holt 2004, p. 215) and is as

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Building Brands in the Midst of the Pandemic

History has it that some of the greatest brands were built in the midst of a crisis. Entrepreneurs by nature are problem solvers, problems emanate

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What is Digital Marketing?

By Innocent Mushamba LET’S imagine you’ve been called in for an interview to become the Marketing Manager of the largest corporation in Zimbabwe. It has

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