Marketing

Building the perfect team

By Innocent Mushamba INVESTING in a perfect marketing team is one of the smart moves that smoothens the growth stage and it lays a foundation

Posted in Exclusive, Marketing, Opinion & Analysis | Comments Off on Building the perfect team

How much should I charge for social media marketing?

By Innocent Mushamba IN the wake of the digital age, social media marketing is a commanding way for various businesses to reach prospects and customers.

Posted in Digitalization, Exclusive, Marketing, Opinion & Analysis | Comments Off on How much should I charge for social media marketing?

Turning setbacks into comebacks…a network marketer’s journey to financial freedom

By Amanda-Ellen Jojo FINANCIAL freedom through network marketing is within nearly everyone’s grasp. According to a paper by Academic Journals (2017), network marketing has recorded

Posted in Exclusive, Female entrepreneur, Marketing, Networking | Comments Off on Turning setbacks into comebacks…a network marketer’s journey to financial freedom

Changing your game in WhatsApp Marketing

By Rohi Mhere Instead of selling do the reverse psychology, educate people about your product or about your area of Trade. Nowadays you notice that

Posted in Exclusive, Marketing, Technology | Comments Off on Changing your game in WhatsApp Marketing

Dealing with Gatekeepers when pushing for a Sale

By Robert Gonye IF you are in sales, chances are you have encountered plenty of situations in which you are trying to reach a Chief

Posted in Business, Exclusive, Marketing | Comments Off on Dealing with Gatekeepers when pushing for a Sale

What is your main marketing message?

By Robert Gonye As a Business owner and marketer, you know how important it is to have a marketing strategy. You also know how important

Posted in Exclusive, Marketing | Tagged , | Comments Off on What is your main marketing message?

Understanding the Keys to Sales Prospecting

By Robert Gonye IN sales, one of the fundamental skills to win new business is the ability for your sales team to understand and master

Posted in Marketing, Exclusive | Comments Off on Understanding the Keys to Sales Prospecting

How to Deal with A Difficult Customer in Business

By Robert Gonye BEING a topical issue, handling a difficult customer will always be experienced in the business line of work. Some of the most

Posted in Marketing, Exclusive, Leadership & Management | Comments Off on How to Deal with A Difficult Customer in Business

Advertising is an expense, right? Wrong!

By Stanford Chabayanzara THERE seem to be an understanding of what advertising is, but I feel a dark cloud still hover on its profitability because

Posted in Marketing, Exclusive | Comments Off on Advertising is an expense, right? Wrong!

Sales and Marketing Alignment: Where Zimbabwean Businesses are Getting it Wrong

By Tamuka James Chinzvende ONE day scrolling through Facebook, something caught my attention; it was a post in a group by a customer from one

Posted in Marketing | Tagged , | Comments Off on Sales and Marketing Alignment: Where Zimbabwean Businesses are Getting it Wrong