Marketing

Changing your game in WhatsApp Marketing

By Rohi Mhere Instead of selling do the reverse psychology, educate people about your product or about your area of Trade. Nowadays you notice that

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Dealing with Gatekeepers when pushing for a Sale

By Robert Gonye IF you are in sales, chances are you have encountered plenty of situations in which you are trying to reach a Chief

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What is your main marketing message?

By Robert Gonye As a Business owner and marketer, you know how important it is to have a marketing strategy. You also know how important

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Understanding the Keys to Sales Prospecting

By Robert Gonye IN sales, one of the fundamental skills to win new business is the ability for your sales team to understand and master

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How to Deal with A Difficult Customer in Business

By Robert Gonye BEING a topical issue, handling a difficult customer will always be experienced in the business line of work. Some of the most

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Advertising is an expense, right? Wrong!

By Stanford Chabayanzara THERE seem to be an understanding of what advertising is, but I feel a dark cloud still hover on its profitability because

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Sales and Marketing Alignment: Where Zimbabwean Businesses are Getting it Wrong

By Tamuka James Chinzvende ONE day scrolling through Facebook, something caught my attention; it was a post in a group by a customer from one

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Scaling Your Business: The “Customer Experience Growth Path” Perspective

By Stanford Chabayanzara To be stagnant in a global economy which is fast growing means to fall behind. What we all seek is growth in

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Take Authority in Social Selling

By Robert Gonye “IF you are willing to go where your colleagues are not, you will get the deals they won’t get.” With nearly all of

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What is Digital Marketing?

By Innocent Mushamba LET’S imagine you’ve been called in for an interview to become the Marketing Manager of the largest corporation in Zimbabwe. It has

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