By Ntando Ndlovu THE overriding objective must be to create wealth that transcends generations not mere riches, the dream must be to plant roots way
Category: Opinion & Analysis
Why Start-Ups Fail: Based on my experiences
By Trust Nhokovedzo AS a marketing consultant, I have observed that many entrepreneurs are not aware of the responsibilities required to make a business successful.
The secret behind the characteristics of tourism products
By Memory Phiri WITHOUT knowledge of the characteristics of the tourism product it might be hard for tourism entrepreneurs to survive in this industry that
Why does strategy fail?
By Michael Ncube STRATEGY failure is a phenomenon whereby an organisation’s desired plans and goals and objectives fail to be achieved as per set plan.
The undisputed fusion of entrepreneurship and emotional intelligence
By Abigirl Phiri EMOTIONAL Intelligence is the topic that has stolen the center stage in the business world. Research has discovered that it is the
Building the perfect team
By Innocent Mushamba INVESTING in a perfect marketing team is one of the smart moves that smoothens the growth stage and it lays a foundation
Keeping afloat during a business crisis
By Kudzai Chimuteka THE recent prevailing economic climate has posed a threat to entrepreneurial activity. Some already taking trips down memory lane to the casualties
BEHOLD THE WAVE! Is your business embracing the millennial force?             Â
By Ntando Ndlovu VOCALLY present in the board room, discerning in the shopping aisles, social media influencers, bold on sustainability issues and stoical friends of
Capitalising on celebrity endorsement as a contemporary entrepreneur
By Abigirl Phiri CELEBRITY endorsement is now a common way of effectively communicating your brand in the market. Modern-day entrepreneurs can also utilise whilst capitalising
How much should I charge for social media marketing?
By Innocent Mushamba IN the wake of the digital age, social media marketing is a commanding way for various businesses to reach prospects and customers.
