By Paul Nyausaru EMPLOYEES are key to the success of any business. Success of any leader depends much on the ability to lead and motivate
Category: Opinion & Analysis
The nexus between entrepreneurship and customer satisfaction
By Abigirl Phiri AS an entrepreneur you should drive to deliver the products or services as per your agreement with your customer base since the
Sales mistakes which lead to poor performance
By Robert Gonye IN this competitive dynamic business world, it is important for companies to identify and rectify mistakes associated with sales. This article is
The significance of economic indicators for Zimbabwean entrepreneurs
By Gerald Macheka TODAY’s business world places a premium on the relationship between entrepreneurship and economics. The macroeconomic climate influences key entrepreneurial decisions. Entrepreneurs must
The art of branding
By Rohi Mhere HAVE you ever wondered what Branding really is, I get the question “what is Branding” more often than normal from my clients,
My Zimbabwean choices for Y-Combinator
By Simba Mswaka Y-Combinator is the premier accelerator for startups in the world and they have an alumni that reads of the who’s who of
Legal considerations for entrepreneurs and start-ups in Zimbabwe
By Beatrice Moyo EMBARKING on the journey of being an entrepreneur and setting up a start-up or “side hustle” venture in Zimbabwe is increasingly becoming
Defying all odds through women entrepreneurship
By Abigirl Phiri WOMEN generally face the predicament of being looked down upon in the business circles. Gender stereotyping is a bane of existence to
How systematic is your talent management process?
By Paul Nyausaru ORGANISATIONS are made up of people: people creating value through proven business processes, innovation, customer service, sales, and many other important activities.
The power of Entrepreneurial Marketing
By Abigirl Phiri AN entrepreneur is a business minded individual who possesses the ability to timeously capitalise on an opportunity whilst making use of creativity