By Rohi Mhere HAVE you ever wondered what Branding really is, I get the question “what is Branding” more often than normal from my clients, it seems that the continuous abuse of terminology has left many Entrepreneurs young and old confused about what the term Branding really means. Most of
By Rohi Mhere IDENTITY is preserved in names and it is amazing how crucial a name can be. Names are used to define who we are and what we represent, they embody culture and create a sense of confidence if properly used. Majority of the people run after English names
By Staff Reporter COST cutter car rental was founded in 2013 by Simbarashe Hunde with the view of providing the Zimbabwean market with affordable, reliable and convenient car rental solutions. Headquartered in Harare, Zimbabwe, the company was registered in 2015. In an interview with The Entrepreneurial Magazine, Hunde had this
By Rohi Mhere IN the cultural approach, the brand is analysed as a “cultural artefact moving through history” (Holt 2004, p. 215) and is as such comparable to a Hollywood movie, a Prize-winning novel or a music festival concert and as such iconic brands are the ones that have managed
History has it that some of the greatest brands were built in the midst of a crisis. Entrepreneurs by nature are problem solvers, problems emanate from crises and in the midst of these crises that’s the right time to rise and build a strong brand that will survive in the
By Innocent Mushamba LET’S imagine you’ve been called in for an interview to become the Marketing Manager of the largest corporation in Zimbabwe. It has a handful of major corporate brands under it. You walk in and immediately you are asked to write a brief summary of what you would