By Robert Gonye A FAMOUS marketing philosopher said, “There is only one thing worse than being talked about, and that is not being talked about.”
Year: 2022
Human capital investment, key in the digital era
By Amanda E Jojo HUMANS and technology are more powerful together than either can be on their own, robust results are obtained when companies invest in
Building a strong investment portfolio in stocks: Relating ZSE
By Nepson Moyo TO a simple lay person, think of the following, the country produces goods and services that we use in our everyday life,
Embracing the Entrepreneurial culture
By Abigirl Phiri CULTURE in general involves the values, behaviors, traditions, beliefs and norms that are collectively upheld by a particular group of people. Evidently,
The key to build a brand that people can relate to
By Rohi Mhere IN the cultural approach, the brand is analysed as a “cultural artefact moving through history” (Holt 2004, p. 215) and is as
Key components of employee retention
By Paul Nyausaru KEY employee retention and attraction is critical to the long-term health and success of any organisation. It is not uncommon to realise
Financial sector holds the leverage to tackle climate change
By Amanda E Jojo FINANCIAL Markets Indaba is set to co-host the Financing Climate Change Adaptation Investment Conference in March, The Entrepreneurial Magazine has learnt.
Sales affirmations every team needs…
By Robert Gonye SELF-affirmation can positively impact one’s thoughts and actions both in business and in their personal life. To be motivated and have a
Intellectual Property concerns and E-Commerce
By Rumbidzai Mugwagwa IN a world where the internet is borderless, the liability of e-commerce platforms for third-party content such as Intellectual property is a
Collective effort essential for a sustainable 2022 business operating environment: ZNCC
By Amanda E Jojo THE Zimbabwe National Chamber of Commerce (ZNCC) has called for combined efforts in addressing macroeconomic fundamentals so as to ensure a
