By Robert Gonye IF you are in sales, chances are you have encountered plenty of situations in which you are trying to reach a Chief
Category: Business
Why you should embrace the African name in naming your business
By Rohi Mhere IDENTITY is preserved in names and it is amazing how crucial a name can be. Names are used to define who we
The value of the pitch deck
By Simba Mswaka THERE was once a time when all you had to do was come up with a business plan and that would potentially
Innovative black-owned car manufacturer upbeat about the future
By Amanda E Jojo THE future outlook for Mureza Auto Company is laden with optimism following its lined-up undertakings for the year 2022 and beyond,
Power of Rapport and Business Connections
By Robert Gonye IF you want to be a successful salesperson, you need to get comfortable with skepticism. Why? Because people have doubts about one
The Mbare girl who dared to dream
By Staff Writer AS the chief executive officer of CorePay and CallConnect, Tandi Mapolisa is one of the most powerful figures in Zimbabwe’s payroll industry.
Trash for Cash: Geekay Recycling Company empowers households
By Caroline Chiimba GEEKAY Recycling has introduced its first recyclable trash bank in Zimbabwe as an initiative that is targeted to help the unemployed youth
The impact of small things on customer experiences
By Robert Gonye A FAMOUS marketing philosopher said, “There is only one thing worse than being talked about, and that is not being talked about.”
The key to build a brand that people can relate to
By Rohi Mhere IN the cultural approach, the brand is analysed as a “cultural artefact moving through history” (Holt 2004, p. 215) and is as
Key components of employee retention
By Paul Nyausaru KEY employee retention and attraction is critical to the long-term health and success of any organisation. It is not uncommon to realise
