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Category: Business

Dealing with Gatekeepers when pushing for a Sale
Business Exclusive Marketing

Dealing with Gatekeepers when pushing for a Sale

February 11, 2022February 11, 2022
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5 min read

By Robert Gonye IF you are in sales, chances are you have encountered plenty of situations in which you are trying to reach a Chief

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Why you should embrace the African name in naming your business
Exclusive Branding Business

Why you should embrace the African name in naming your business

February 11, 2022February 11, 2022
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6 min read

By Rohi Mhere IDENTITY is preserved in names and it is amazing how crucial a name can be. Names are used to define who we

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The value of the pitch deck
Exclusive Business Strategies

The value of the pitch deck

February 11, 2022February 11, 2022
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5 min read

By Simba Mswaka THERE was once a time when all you had to do was come up with a business plan and that would potentially

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Innovative black-owned car manufacturer upbeat about the future
Exclusive Business Growth & Diversity Innovation

Innovative black-owned car manufacturer upbeat about the future

February 7, 2022February 8, 2022
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3 min read

By Amanda E Jojo THE future outlook for Mureza Auto Company is laden with optimism following its lined-up undertakings for the year 2022 and beyond,

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Power of Rapport and Business Connections
Exclusive Business Opinion & Analysis

Power of Rapport and Business Connections

February 7, 2022February 7, 2022
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6 min read

By Robert Gonye IF you want to be a successful salesperson, you need to get comfortable with skepticism. Why? Because people have doubts about one

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The Mbare girl who dared to dream
Exclusive Business Profiles

The Mbare girl who dared to dream

January 31, 2022January 31, 2022
1 0
8 min read

By Staff Writer AS the chief executive officer of CorePay and CallConnect, Tandi Mapolisa is one of the most powerful figures in Zimbabwe’s payroll industry.

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Trash for Cash: Geekay Recycling Company empowers households
Business Exclusive Innovation Start-Up Profiles

Trash for Cash: Geekay Recycling Company empowers households

January 25, 2022January 25, 2022
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7 min read

By Caroline Chiimba GEEKAY Recycling has introduced its first recyclable trash bank in Zimbabwe as an initiative that is targeted to help the unemployed youth

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The impact of small things on customer experiences
Exclusive Business Opinion & Analysis

The impact of small things on customer experiences

January 24, 2022January 24, 2022
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6 min read

By Robert Gonye A FAMOUS marketing philosopher said, “There is only one thing worse than being talked about, and that is not being talked about.”

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The key to build a brand that people can relate to
Branding Business Exclusive

The key to build a brand that people can relate to

January 20, 2022January 20, 2022
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5 min read

By Rohi Mhere IN the cultural approach, the brand is analysed as a “cultural artefact moving through history” (Holt 2004, p. 215) and is as

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Key components of employee retention
Leadership & Management Business Exclusive Human resources

Key components of employee retention

January 20, 2022January 20, 2022
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4 min read

By Paul Nyausaru KEY employee retention and attraction is critical to the long-term health and success of any organisation. It is not uncommon to realise

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August 27, 2024August 27, 2024
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